Go2Markit Consulting provides the services of a senior professional with extensive experience of B2B marketing leadership for short projects or longer-term marketing consultancy and help you across the full marketing cycle:
Understand
Understand your target market, size of the opportunity, buyer profiles and competitive position to drive a go-to-market strategy
- Market definition & segmentation
- Market problems and use-cases
- Market sizing
- Buyer personas and processes
- User personas
- Competitive landscape
- Competitive positioning
- Marketing strategy
Build
Build sales winning value propositions, solutions roadmaps and sales material
- Value proposition analysis and definition
- Product & service requirements
- Solution roadmap creation
- Pricing and commercial strategy
- Sales collateral & tools
- Sales enablement & education
- Channel training
Engage
Engage with your target market by developing your marketing plan, content or manage inbound and outbound campaigns
- Marketing plan development
- Demand generation
- Lead management
- Launch planning
- Campaign plans and execution
- Event management
- Social media
- Customer retention
Develop
Grow and develop your marketing team skills, processes and effectiveness
- Marketing audit
- Organisational design
- Responsibilities, accountabilities & measures
- Skills development & coaching
- Sales & Marketing alignment
- Sales pipeline processes
- Recruitment support