Go2Markit Consulting provides the services of a senior professional with extensive experience of B2B marketing leadership for short projects or longer-term marketing consultancy and help you across the full marketing cycle:

Understand

Understand your target market, size of the opportunity, buyer profiles and competitive position to drive a go-to-market strategy

  • Market definition & segmentation
  • Market problems and use-cases
  • Market sizing
  • Buyer personas and processes
  • User personas
  • Competitive landscape
  • Competitive positioning
  • Marketing strategy

Build

Build sales winning value propositions, solutions roadmaps and sales material

  • Value proposition analysis and definition
  • Product & service requirements
  • Solution roadmap creation
  • Pricing and commercial strategy
  • Sales collateral & tools
  • Sales enablement & education
  • Channel training

Engage

Engage with your target market by developing your marketing plan, content or manage inbound and outbound campaigns

  • Marketing plan development
  • Demand generation
  • Lead management
  • Launch planning
  • Campaign plans and execution
  • Event management
  • Social media
  • Customer retention

Develop

Grow and develop your marketing team skills, processes and effectiveness

  • Marketing audit
  • Organisational design
  • Responsibilities, accountabilities & measures
  • Skills development & coaching
  • Sales & Marketing alignment
  • Sales pipeline processes
  • Recruitment support