Go2Markit Consulting Limited was founded by marketing consultant Mark Kusionowicz who has an extensive experience of Marketing and Business Development in the technology sector, especially for Software and Software as a Service (SaaS) solutions suppliers. For 5 years immediately prior to forming Go2Markit Consulting Limited Mark held the position of Marketing Director for The Logic Group, a provider of payment processing and loyalty management solutions for major brands in the Retail, Financial, Telecommunications, Transport and Hospitality industries at which Mark was responsible for driving a rebranding, positioning and solution development programme following the merger of 3 companies in the group plus the introduction of new lifecycle management, demand generation and pipeline creation processes.
Previous roles have included Solutions Marketing Director at BMC Software Inc, Vice-President of Marketing at HAL Knowledge Solutions, International Business Development Director at MQSoftware Inc. At Candle Corporation Mark was brought in as Solutions Director to take a ‘twinkle in the eye’ of an architect, turn it into a product and take it to market – 12 months later ‘Roma’ was launched which Gartner Group’s Roy Schulte later described as the first ever ‘Enterprise Service Bus’ and which went on to earn Candle 10’s of millions of dollars per year within 3 years.
Mark’s particular expertise is in formulating and executing positioning strategies, solution development and go-to-market plans, combining an understanding of technology and business requirements along with strategic focus to define, promote and create demand for market leading value propositions. These skills are informed from experience of roles in sales and product development as well as marketing.
Mark is a Member of the Chartered Institute of Marketing, a mentor for the BCS Technology Start-Up Schools and a Director of Not For Profit small business advisory service "Lonely Owner".
Partnerships and Alliances
Augentia offers managed marketing services in the cloud, encompassing the entire marketing spectrum that includes Analytics, Strategy, Product Marketing and Execution. Equipped with the cloud based tools and templates, Augentia’s managed marketing services enable co-creation that benefits their customers at a lower cost while delivering marketing excellence.
From Strategy to Action
Alan Coulter helps businesses to add clarity to their strategy, target customer selection and value proposition development. He is also able to follow this through with Sales and Channel development and likes to work with companies in a very pragmatic and hands-on way that delivers results, under the banner “From Strategy to Action“.
Alan is an experienced leader and practitioner in Sales and Marketing, having worked with some of the top names in the IT Industry through to start-up companies.