5 things you must change in your marketing

marketing best practice

I recently came across yet another study that served to question the way we currently go about B2B sales and marketing. According to research carried by marketing service provider Constant Contact with their client base of small to medium businesses, 90% of most business comes from current or returning customers. […]

There’s no ROI in CSR…?

No CSR in ROI?

A recent issue of Catalyst, the journal of the Chartered Institute of Marketing, included an article entitled “Get What you Give”. The article proposed that philanthropy in Corporate Social Responsibility should be scrapped in favour of ‘Brand Citizenship’ – which would mean only supporting causes that could be directly and […]